Documentary Critique of The Social Dilemma; Human modeling
Documentary Critique of The Social Dilemma; Human modeling
Jeff Orlowski is a documentary that has previously addressed climate change with documentaries such as Looking for Ice and Looking for Coral . But in this film, it has gone to social networks such as Facebook in the same way as before. The crisis this documentary is about knows no bounds, and it is unlikely that we will all be in a bubble of illusion. Follow us with Tekratoo site and documentary critique of social problem .
We have entered the age of information from the information age. What is the problem of the technology industry now? There are many complaints and scandals. We can also mention information theft, addiction to technology, fake news, polarization of society and even elections that are hacked. But the question is, what is it that creates these issues?
Documentary critique of the social dilemma; Human modeling
The age of information or ignorance
We have to ask ourselves, is this normal? In response to this point, it is important that all companies, including Instagram, Facebook, Snapshot, Twitter, YouTube, TickTalk, Google, etc., compete to attract our attention. The main problem is that these companies have focused on investing for a period of human life and have a special view on this issue.
We simplify the problem a bit. In fact, it is the continuous and subtle changes in human emotions and behavior that are introduced as a product. And this is the only product that is exchanged between companies. This is the basis of their income generation. Changing who we are. The way we think. It is a matter of changing the direction of the world in the direction that each of these companies intends. Certainly, the supremacist, utilitarian and human rulers will not change anything with this issue.
Sophocles:
Nothing great enters human life without a curse.
Investing in the future of human beings
All online activities performed by humans are being monitored, tracked and measured. All our activities in this space are being closely monitored. They know when users are lonely and depressed, and they are aware of the mental disorders and personality type we have.
The information they have about us is more than can be imagined in human history. These companies do not intend to disclose our personal information; They think of our modeling to predict our movements. And every company that achieves the best model wins.
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In fact, by building this model, they can anticipate everything we do, given the searches we do on each of these companies' spaces, they can figure out what kind of emotions excite us. And this is how they act.
The main goals of companies; Documentary critique of the social dilemma
- Fun because of the long use of that platform.
- Growth. (The direction of companies should be such that we persuade them to bring our friends.)
- Its advertising. (To be able to monetize as much as possible through advertising.)
We live in a world where online communication is especially important for the younger generation. When two people in this world communicate with each other, the only way to earn money is through a third person who gets paid to manage these two people. So we have created a mass of people who grow up in a context where the true meaning of communication and the true meaning of culture is under the influence of others.
Artusi Clark says:
When any technology advances to some degree, it can no longer be separated from magic.
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Positive intermittent progression; An unconscious habit
How can technology be made more tempting?
Encouraging technology is a type of design that is mainly done when we want to change a person's behavior to do the specific job we want. In the virtual world, one of these ideas is to refresh or the emergence of something new after each load, which in psychology is called positive intermittent progress.
In positive intermittent progress we do not really know when we are going to reach it and we are not sure we will reach it. It is not enough for us to use the product consciously. They want to penetrate deeper into our brain system and plant the crop in our minds. An unconscious habit. So we plan for a deeper level that we don't even know about anymore, and every time we look at our phone we know that if we work with it, it might have something interesting for us. In fact, this is the way companies design. Another example that can be mentioned is tagging photos.
If someone tags us, we will definitely click on it so we can see the image. We can not ignore this image. It completely penetrates and even deposits in human bones. Or the next issue that can be mentioned is image typing; Which appears when communicating and chatting. This image makes us stare at the relevant company page for a longer period of time.
Humans as laboratory mice; A moving dead
Companies like Google and Facebook are constantly running a lot of small tests on their users. And by doing these tests consistently, they can develop the best way for users to do what they want them to do. This is called influence. Humans as laboratory mice. We are all laboratory mice.
We are not supposed to be in the treatment of laboratory mice. It is not going to benefit us at all. We are moving like the dead and they want to check more ads to make more money themselves. From a psychological point of view, companies want to find the fastest way to penetrate us.
Edward Tofteh:
Only two industries call their customers "users". Drugs and software.
Documentary critique of the social dilemma; Fake and fragile popularity
Social networking acts like a drug. We humans had a biological need to communicate with others from the beginning. This is exactly what causes the body to release dopamine properly. It took millions of years for us to come together in this way and form today's society. There is no doubt that a machine like the social networks that make up the connection between people has the capacity for addiction.
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We imagine our lives around a sense of perfection. Because in a very short time, positive feedback is received on these networks. We consider heart, like and finger of approval, etc. as one with value and truth. In fact, we are building a false and fragile popularity for ourselves. This popularity is so short that it makes us feel empty even before we do it. Because we are supposed to think about the reaction of others to ourselves and their perceptions.
Documentary critique of the social dilemma; There is no truth
We all waited for technology to overcome human power and intelligence. When is it going to come out of the unique and replace us and be smarter than us? Soon, technology becomes stronger than human weaknesses and overcomes them. This milestone is the root of addiction and bipolarity. In fact, it overcomes human nature and destroys humanity.
Companies have designed a system that targets misinformation rather than what we want, because misinformation generates more money for companies than truth (a truth whose nature is never known and never will be). The truth is presented in a boring way because it is not what we were designed to be. This type of system is a model for business. In fact, misinformation is created for growth.
For example, Facebook has trillions of news feeds that make it impossible for us to distinguish between true and false things. And this is the most important thing that companies are looking for. The bottom line is that AI is supposed to solve problems. Artificial intelligence can not stop fake news. Google, for example, does not have the ability to discern the truth and conspiracy theory of something, because it itself cannot comprehend the truth. With these interpretations, if we do not accept something as the truth, we will have many problems, we will not be able to solve any of our problems because we will not have the truth to rely on.
Shoshana Zuboff
These markets undermine democracy and freedom and should be outlawed; This is not a reform proposal. There are other markets that are declared illegal. We outlawed the human organ market and outlawed human slavery because of the inevitable devastating consequences.
We live in a world where the dead are more valuable than the living. As long as our economy goes this way and companies are not controlled. Even though we know we are going to damage and destroy our planet, we are going to leave a worse world for the next generation. A short-term thought. Therefore, every company acts selfishly for its own benefit, and this quickly affects everything. What companies are aiming for is extracting our attention and moving the dead.
Documentary critique of the social dilemma; The crisis of the lack of a single truth
As the number of users increases, it means that there is more time to submit advertisements and desired content and earn money. Social networks use artificial intelligence to spend more time with the user due to the content on these platforms. What is the problem of work? In order to infect the user with their content, social networks provide what they expect from the outside world through data mining and attempts to simulate behavioral patterns. As this process progresses, the user moves away from the real world and sees the world through a window that only reflects his or her desired image.
Excerpts from Katie O'Brien's speech on government secrecy and the 1947 National Security Act:
Whenever the government has secrets that it can keep secret from us, they can play and control us with those secrets, and basically they are 25 years ahead of us in terms of technology, information, knowledge and secrets. They use it against us.
Documentary critique of the social dilemma; The object of war
We have become instruments of what we have made. Marx correctly defines the relationship between labor, commodity and profit. That profit is the fundamental issue. The film has raised the social dilemma against capitalism. In fact, against the tools of capitalism, the Internet. According to the film's recommendations to leave this tool, we get a terrible and painful flick. That we are not and will not be able to leave the Internet and the prevailing space at all.
In a way, this documentary is a long language to human beings. Instead of providing us with a mobile phone that is an example of the Internet, we have provided it. We are being consumed as the main object and commodity to make more profit from our future consumption by human model design companies.
In fact, in the virtual world (which can be considered a mirror of the modern media world produced by the Enlightenment), none of the events happen at the will of human beings. Everyone and everything is under control and supervision. Laws and standards have already dominated the individuality of human beings.
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Man is also under control and control in his home. The human mental imagination is under control and will change as it is demanded. In fact, the virtual world is the society in which everything is pretended; Freedom, feeling, passion for life and so on. Everything is supplied to people through codes. In fact, everything, even human existence, is coded.
source:techrato.com
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